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MVTV Bags Two Pepper Awards

MVTV won two Pepper Awards this year. The Signature film created for Changanassery Fest won the Gold while Oru Chakka Kadha bagged bronze in the webfilm category. The awards were presented in a function held at Le Meridian Kochi on 17 May. Team MVTV under the leadership of Mr. Vinu received the award. Mathrubhumi became the best advertiser of the year bagging most number of awards. Manorama also won a Gold medal.

Pepper awards is the most prestigious award for advertisement in the South India and the second most prestigious in India. In the signature film category MVTV won the gold while silver and bronze were not awarded in that category as there was no entry that matches the criteria. Even in the webfilm category in which MVTV won the bronze, silver and gold were not awarded.

The signature film is an experimental signature film that is different from the usually used conventions of the genre. It is made with the aim of promoting Chanaganassery Megafest organised by Media Village Kurisummood. In Changanassery the Cathedral Church, The Temple and the Mosque are situated side by side heralding the fraternity among various religions. These three worship places are also included in this video to showcase the secular fabric of Changanassery where people of all religions have lived together harmoniously since time immemorial.

The video ends with a shot of Anchuvilakku(A lamp post with five lanterns), the hallmark of changanassery. It was installed by Veluthambi Dalawa in 1905 near the market and boat jetty, the traditional trade centre of rice and spices. The logo of Changanassery Megafest also features this historical monument. The video is an attempt to create music out of the various daily sounds heard in the living contexts of the people of Changanassery and nearby places. Almost 50 sounds from the daily life of the people of Changanassery and Kuttanad are harmoniously blended together to form the music of this film. This is an attempt to create music from the live sounds of the daily life of the people and without the help of lyrics and orchestra. From the traditional livelihoods of the people of Kuttanad like rice farming, fishing, duck rearing to rarely seen “Thrayadi” during race boat building and the visuals that highlight historical, cultural and traditional features of Changanassery are shown in this video. The video was shot in more than 60 locations and more than 100 people appear live on the screen. In short this signature film is a glance of the life and livelihoods of the people of Changanassery and nearby places. This is a pattern which is first in Malayalam and very rare in the world.