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Workshop on Visual Thinking in Advertising Held for BA Visual Communication Students

The Department of Media Studies at St. Joseph College of Communication successfully conducted a Workshop on Visual Thinking in Advertising for students of BA Visual Communication (2023–2026 batch). The session was led by Mr. Binal Bapuji, Ad Film Director, who shared professional insights into visual storytelling, conceptual thinking, and contemporary advertising strategies. Through practical examples and industry-oriented discussions, the workshop enhanced students’ understanding of how creative visuals influence brand communication and audience engagement. The initiative reflects the department’s commitment to integrating industry expertise into academic learning, equipping students with essential creative and strategic skills required for careers in advertising and visual communication.

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