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Lecture on Media Formats by Prof. Dr. Matthew Hibberd, University of Lugano, Switzerland

On 29th September 2025, St. Joseph College of Communication (SJCC) had the honour of hosting Prof. Dr. Matthew Hibberd, Dean of Studies – Media Management, University of Lugano, Switzerland, for an engaging and thought-provoking lecture on Media Formats. 🇨🇭 The session provided deep insights into the creation, adaptation, and evolution of popular global television formats such as Bigg Boss, MasterChef India, and Indian Idol, among others. Prof. Hibberd highlighted the creative and strategic processes behind these successful international media models, offering students a global perspective on format development and audience engagement. The lecture served as an inspiring and enriching experience for all media enthusiasts, broadening their understanding of global media practices and industry dynamics.

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